Find Industry Info - MGMT 11800 Organizational Behavior - Clevenger

Explore Industries

IBISWorld
The United States' most comprehensive collection of Industry Market Research and Industry Risk Ratings
Nexis Uni

Containing more than 15,000 credible news, legal and business sources, Nexis Uni includes access to print and online journals, television and radio broadcasts, newswires and blogs, as well as local, regional, national and international newspapers, legal sources for federal and state cases and statutes, business information on U.S. and international companies and executives. Watch Tutorials ▶️
Business Source Complete

A one-stop place for business research. It has thousands of articles, scholarly journals (some going back over 100 years!), company profiles, industry reports, market research, SWOT analyses, and financial data. Watch Tutorials ▶️

💡 How to use IBISWorld to find industry and regional market research: Watch Video.

How to cite IBISWorld correctly.

What is the Industry SIC or NAICS code?

These codes help you research specific industries. NAICS replaced SIC in 1987, but many databases and print sources still use SIC, so both can be useful.

🔍 Three Key Sources for Market Research

Economic Census – Official numbers for your industry: number of businesses, employees, payroll, and sales. Compare national, state, county, and city data.
Nexis Uni – Trade magazines, industry news, and company updates. See trends, competition, and sometimes local insights.
IBISWorld – Expert summaries of your industry. Learn about growth, key players, and national trends (note: mostly national-level data).

Statistics and Data

📊 How do I find Market Research with the Economic Census?

The Economic Census (every 5 years, latest 2022) provides data on industries, including: number of businesses, employees and payroll, sales or revenue. You can compare data for the U.S., your state, counties, metro areas, and cities.

Go to data.census.gov and click Advanced Search.
Select 2022 in Years and Economic Census → Core Statistics → Summary Statistics in Surveys.
Choose your geographies: nation, state, county, metro area, or city.
Click Search and open a table labeled BASIC (e.g., EC2200BASIC).
To focus on a specific industry, reopen filters → Codes → Industry Codes (NAICS) and select your industry.
Compare across geographies and summarize number of businesses, sales, employees, and local vs. national trends.

💡 Video: Data Gem: Exploring the Economic Census: Local Business Data

Economic Census
Collected every five years and gives detailed data on American businesses and their impact on the economy.

Sage Data Foundations
Explore a huge collection of U.S. statistics across topics like business, economics, sociology, education, and more. You can create charts, maps, and rankings to make the data easy to understand. It’s a great place to find reliable numbers for research projects and assignments.

Bizstats
This website for free, accurate business statistics.