Watch this video to help you analyze the market for your industry in our region!
TIP: Once in Business Source Complete, click on "Publications" and then Business Source Complete in the blue ribbon at the very top of the screen to allow you to browse the journals, magazines, and trade publications.
Use the menu on the left to select the type of publication.
Note that that you will need to select your keywords carefully because they must appear in the title of the publication for you to find them. For example, searching Trade Publications for "soda" does not return results, but "beverage" will.
If you have trouble finding a publication, try a standard keyword search in Business Source Complete and using the limiters on the left-hand side to select your publication type. From there, you can see publication titles under the article titles.
These databases contain broad subject coverage which applies to many disciplines.