These resources provide information on countries, markets, companies, and consumers. The database contents may help with marketing planning, lifestyle profiling, market performance analysis and strategic forecasting.
Find current events, problems, opportunities, and competitive forces as well as economic, political, and social environment. Also find specific problems in periodical or newspaper indexes.
The words "AND," "OR," and "NOT" can help you make a search more precise. This is called Boolean searching, and it can seem really intimidating, but once you get the hang of them, Boolean searches can really help you!
For example, the search 'films AND psychology NOT children', will return a search with results that contain the keywords 'films' and 'pyschology' but not 'children' - important if you are only looking at adolescent psychology in films.
Learn more with this guide from the MIT libraries. It really helps explain Boolean searching, and you don’t have to be a computer scientist to understand!
Explore the scholarly literature about Organizational Communication.
Search Popular Press / News / Media sources for topics.
The New York Times contains every article, fully searchable, published in the New York Times since 1851. First, set up an account (instructions here). Then just connect to nytimes.com and login. Or, once you have your account set up, download the NYTimes app from the app store. For more information on setting up an account and using the iPad app, see the New York Times Subject Guide.
http://www.nytimes.com/
Note that Google News will have up-to-the-minute news and events information, but you should carefully evaluate the sources you find and check some of the resources discussed above for confirmation and additional background. Google Scholar is another source you might use to narrow your topic; if you use Google Scholar from on-campus you will automatically have access to library resources when they are available in your results set. If you use Google Scholar from off-campus, use this link that will ask you to login with your Hiram credentials.
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